Melissa Appel helps product teams drive business value by creating real strategy instead of simply launching lists of stakeholder requests. By measuring success in terms of outcomes instead of output, she helps product teams align with cross-functional stakeholders to create roadmaps that solve real customer problems, turning your products from nice-to-haves into must-haves. With over 20 years in product management, and a passion for minimalist processes that simply work, she helps her clients stop iterating and start innovating. Melissa also co-wrote Aligned: Stakeholder Management for Product Leaders.