Lali Lobzhanidze

My Mind is Playing Tricks on Me: Identifying the Influence of Cognitive Bias in Design

Have you ever felt like your mind is playing tricks on you? It's not Professor X controlling your mind; it's cognitive bias. For example, you're more likely to remember that sentence because of many biases: - Bizarreness Effect - Odd things are easier to remember. How many people reference mind control in their workshop abstract? Not enough. - Isolation effect: An item that sticks out is more likely to be remembered than other items. Boom. - & many more Simply put, these cognitive biases have formed over time to save our brains time and energy. While they can be very helpful, these cognitive biases also affect our designs, for good and for evil. But never fear, the first step to solving the problem is becoming aware of them! In this workshop, you will: - Learn the basics of cognitive bias & how to identify their influence in design - Apply this knowledge by creating the most evil product EVER - Open discussion on how we can channel the power of cognitive bias for good Jump on the bandwagon and join us for an insightful workshop experience! You don't want to miss out now, do you?