Katie Burdock is a Senior Solutions Consultant at Optimal, where she’s been helping organisations unlock the full potential of their user research since January 2022. Based in Dublin, Ireland, Katie collaborates closely with the Revenue Team to craft exceptional customer experiences. She specializes in best-practice study design and UX methodologies, with a strong focus on integrating AI through a human-in-the-loop approach—ensuring technology enhances, rather than replaces, meaningful user insight.