As a designer and strategist at Vincit, I steer design and product teams in crafting socio-technical systems, products, and strategies that move things forward. My vision is to create products I can take responsibility for, products that have a soul. Anyone who has ever worked in this field will know that getting to the point where a product starts to feel like it has a personality, maybe even a soul, so many things need to be just right. I want to get constantly better at this.
I believe that products should be designed and built with purpose and integrity. Having witnessed first-hand the impact that products and socio-technical systems can have on people's behaviour and our environment, I want to harness this power to do good things.
I have been fortunate to work on some very ambitious products and services, which have earned some awards and press coverage along the years. Earlier I have also co-founded Deft Division, an ongoing side hustle where we have successfully experimented with advanced growth hacking methods and pricing models. At the moment I'm working on something entirely new, a social startup building a platform for climate action.
So, 2 parts designer, 2 parts idealist, 1 part entrepreneur, 1 part writer. Sometimes I feel like there are too many parts.
Past Talks
26 March 2019
As a designer and strategist at Vincit, Jussi steers design and product teams in crafting socio-technical systems, products, and strategies that move things forward. His vision is to create products he can take responsibility for, products that have a soul.
Jussi believes that products should be designed and built with purpose and integrity. Having witnessed first-hand the impact that products and socio-technical systems can have on people's behaviour and our environment.
