Julianna Goodman

Julianna Goodman — Brand Design and UX Director at SAS. Talks and sessions delivered at UXDX.

Julianna Goodman

Julianna Goodman

Brand Design and UX Director

I'm a multidisciplinary designer whose career began in Disney's storytelling world and later led me into the tech space, where I expanded into UX and digital experience design. Today, I lead global brand design and end-to-end experience work, shaping how brands are felt across cultures, platforms, and environments. I blend neuroscience, emotional UX, and AI-driven creativity to craft experiences that feel intuitive, human, and memorable. Design isn't just what people see, it's what they feel, remember, and carry forward.