Josh Lee

Josh Lee — Product Design Director at Keybank. Talks and sessions delivered at UXDX.

Josh Lee

Product Design Director

Josh Lee is a Product Design Director specializing in the intersection of design strategy and business growth. With 18 years of experience across e-commerce, fintech, and healthcare, he has led UX teams at Nordstrom, KeyBank, and Fashionphile. Josh is the founder of Goodest Design Club and a frequent speaker on topics including generative research and the evolving role of design in business.

Past talks

1 talk · 1 event

2026

UXDX Community: Los Angeles: Design that UpliftsJan 2026

Talk

Design That Uplifts

As AI learns decades of UX best practices, usability and conversion are becoming a commodity. This talk argues that the real competitive edge is "soulful design" that creates meaning, identity and emotional connection, not just efficient flows. Using real world analogies and product examples, Josh shows how teams can reconnect with the human problems behind the backlog.

Josh Lee