Jonathan Courtney is the co-founder of AJ&Smart, a multi-award winning digital product design agency based in Berlin. He writes a lot, and sometimes causes an industry fire with articles like this. But he also uses his writing for good and helps companies solve difficult design problems with new processes and snappy educational videos.
Jonathan has worked on products for companies like the United Nations, Lufthansa, Udacity, eBay, Zalando, Western Digital, UEFA, Red Bull and many more.
He also runs monthly product design events where he brings the best designers in the world in front of a live audience to nerd out. He's interviewed design leaders from companies like Google, IDEO, Lego, GV, Fjord and many more.
This panel debates the future of UX and design in software development. With Industry leaders like Amazon, FJORD, AJ&Smart and Interplay. They discuss topics like AI, Voice, Machine Learning, IoT.
Jonathan talks about why UX designers can’t solely focus on just what the user wants. With this in mind we must dive further into the business needs to deliver a better product for the user. Or risk becoming irrelevant in an age of commoditisation as a designer.