Jeremy Rook

Jeremy Rook

Principal User Researcher

Liberty Mutual Insurance

Liberty Mutual Insurance

Jeremy is a User Researcher with a passion for solving complex problems. Over the past decade, he has worked in large organizations, untangling the most challenging issues that leave people tearing their hair out – including once when he saved a fortune 500 company millions of dollars by addressing their reliance on a single physical copy of a book (but that’s a story for another time).

From conducting contextual inquiries to guiding teams in measuring the user experience, Jeremy excels at extracting meaningful data that drives impactful strategies. Recognizing the increasing importance of measuring the value of UX, he has spent a lot of time over the past few years equipping fellow UX professionals with the knowledge they need to make a compelling case.

Beyond work, Jeremy enjoys creating board games, improving his house, and coaching sports. He resides in Lansing, Michigan with his wife and four children.

Upcoming Talks

Continuous Discovery
Main Stage

It seems like overnight, UX has been pressured into starting to measure everything. Some UXers have adapted well to this new challenge, while others are anxious about beginning the measurement process. Learn more about Liberty Mutual's Corporate Functions UX team upskilled in measurement practices and began to shift outcomes for the product areas we support.

By the end of this session, you will learn from our successes (and mistakes!) in:
- Gauging current measurement skills/concerns
- Assembling and running a measurement workshop
- Equipping Designers to make measurement plans
- Applying newfound confidence and knowledge across a wide range of products.

Jeremy Rook
Jeremy Rook

Principal User Researcher

Liberty Mutual Insurance

Liberty Mutual Insurance
 
Ketan Galhotra
Ketan Galhotra

Senior Product Designer

Liberty Mutual Insurance

Liberty Mutual Insurance