Jay Haynes

Jay Haynes

Founder & CEO


Jay Haynes thrv Founder & CEO thrv was founded by Jay Haynes, an award-winning entrepreneur and an executive with 25 years of software and investing experience. thrv is the result of Jay's work using jobs-to-be- done methods with product teams at Fortune 500 corporations, private-equity sponsored companies, and venture-backed start-ups. With a wide range of experience from working as an investment professional at legendary private equity firm GTCR to working as a product manager at Microsoft to serving as CEO of Strategyn, Jay has seen first-hand the problems that executives and product teams confront when trying to satisfy customers and generate growth and equity value for shareholders. Jay is an innovation thought-leader who has contributed significant advancements to jobs-to- be-done methods. Jay's advancements enable product teams to dramatically increase their effectiveness in using jobs-to-be-done to reduce roadmap risk, accelerate revenue growth, and generate superior equity value. Jobs-to-be-done product management helps CEOs align their product teams with customers and focus their company's product development on exploiting competitor weaknesses from the view of the customer.

Jobs-to-be-done is the best way for CEOs and company boards to assess and mitigate product roadmap risk because it reveals the unambiguous and actionable metrics that customers use to judge product satisfaction. thrv was created from Jay's years of experience working with CEOs, boards, and product teams in a diverse range of industries from B2B to B2C to medical. While at the Harvard Business School, Jay studied with Clay Christensen, who pioneered the concept of disruption and popularized the jobs-to-be-done innovation method. While serving as an Adjunct Professor at the Presidio School of Management, Jay developed methods to train executives and product managers to use jobs-to-be-done effectively. Before founding thrv, Jay served as CEO of Strategyn, where he worked with some of the world's leading companies to transform their product management into a customer-centric, jobs-to-be-done process. Jay graduated Phi Beta Kappa with highest honors from Brown University, and he received his MBA with distinction from Harvard Business School.

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