Jacobus joined Priceline in 2015 as part of the Finance team, amongst other roles leading the Risk Management function (payment fraud prevention and dispute management). In 2019 he moved to the Product team, currently leading Checkout, Payments, the Priceline VIP Rewards Card, and Fintech, as well as Priceline’s newly formed AI/UX team, responsible for GenAI products such as Penny, our virtual travel assistant. Cobus holds master's degrees from the University of Cape Town and Yale School of Management.
Upcoming Talks
13 May 2025
AI-native products require a new kind of collaboration, one that bridges the gap
between traditional machine learning (bottom-up, data-driven) and the way UX and
product teams typically operate (top-down, user-driven). Too often, these disciplines
speak different languages, leading to misalignment, slow iteration cycles, and missed
opportunities.
This panel will explore how product managers, UX designers, and developers can break
down silos to create AI products that are both technologically feasible and deeply user
centered. We’ll discuss how to integrate AI capabilities into the product development
process, establish shared frameworks for decision-making, and foster a culture of
experimentation.
Key Takeaway:
Whether you're building your first AI-native product or refining your approach, this
session will provide practical strategies to align teams and build better AI
experiences faster, together.
