Fahad has been in the software industry for over 20 years in a wide variety of roles, from startups to global enterprise, and from consumer to b2b solutions. He is fundamentally driven by delivering market outcomes that benefit both the user and the business.
As a product design leader, Fahad draws on his past experiences in software development, product management, and professional services. He sees the big picture, catches all the details, and makes it happen.
Above all, Fahad loves building high-performing teams, cares immensely about those around him, and is known for taking great ideas from bootstrap to sustainable.
Past Talks
16 May 2024
The panel explores the significant challenges that UX and product professionals face, particularly in securing executive buy-in for user research and what non-UX executives are looking to see. It delves into the importance of aligning UX strategies with business objectives, demonstrating the tangible impact of user experience on key performance indicators, and leveraging design-driven growth for competitive advantage.
Each person shares their journey and thinking in building a robust UX research operation within a large corporation, emphasizing the critical role of data in demonstrating the business value of UX efforts. The discussion includes practical advice on measuring and presenting UX outcomes to align with executive priorities, the importance of continuous iteration, data-driven design decisions, and integrating UX research throughout the product development lifecycle.
Whether you're a UX professional seeking to elevate your impact across the org, or a product or business leader aiming to harness the power of design, this panel offers essential insights for achieving alignment and driving significant business outcomes.
11 October 2023
In the realm of enterprise software, it is often difficult to connect with users and clients. In this talk, Fahad explores the challenges of conducting user research at an enterprise level, highlighting the struggle of sourcing users that correlate with the research being conducted. By sharing his insights and experiences, Fahad offers practical strategies for leveraging user research effectively in the enterprise context. You will gain valuable knowledge on how to overcome the obstacles associated with user research in order to inform and enhance your design decisions.
