Head of Digital Analytics
Born and raised in Taipei, Taiwan, Dennise is an industry veteran in digital business with 15+ years of experience in 3 continents (Asia, North America, and Europe), specialized in online retail. She has completed a wide range of positions, including: client success management (ecom ops/P&L), digital marketing, conversion rate optimization (CRO), and digital analytics since 2004. A trained journalist and a sociologist by heart, she sees analytics as the pivotal point of data intelligence and cultural transformation of modern organizations.
Dennise is now with Leaseplan Digital, where she uses her passion to deploy the data driven transformation and shape the future of smart mobility.