Anshul is a Senior User Experience Researcher at LinkedIn, driving research for a few crucial products of the world's largest professional network, collaboratively with design, product and data science teams. She works across international markets, talking to users all over the world, supporting LinkedIn’s vision of ‘One LinkedIn.’
Prior to LinkedIn, she has worked notably with Microsoft, Google and Flipkart in various roles driving product research for fintech products in emerging markets, such as GPay, Flipkart payments and co-branded card. Anshul holds a Masters degree from University of Illinois at Urbana-Champaign and has 10 years of experience working with corporates. She is an active writer on Quora and Medium.
LinkedIn Events was released as a platform to allow businesses to live stream events. However with the sudden change of event requirements for 2020, the team in LinkedIn had to quickly learn how to pivot and adapt LinkedIn Events to the needs of their users and the new environment of virtual events.
Using the re-release of LinkedIn Events as the base of her story, Anshul will go through her best practices when conducting Formative Testing when trying to understand the needs of her users. She will touch on how she:
- Recruits participants
- Designs the questions
- Executes the Interviews
- Interprets the insights gathered, and
- Any future plans she has to improve the process
Startups pivot before they hit product-market fit. But what happens if the market shifts after you have an established product? Enterprise products face the same adapt or die challenges as startups. In this panel we will discuss the different challenges and benefits of pivoting an established product including managing internal stakeholders, external users, legacy technology and more..
Moderated by Rory Madden, join the conversation, share your insights and probe the speakers on the elements of their talks that left you wanting more.