Amit is a UX Research Director at Docusign. Amit has grown and scaled user research and Research Operations (ResOps) practices at DocuSign, IBM (Data-AI), and Rockwell Automation. With a diverse background spanning Engineering, Human Factors, and eBusiness, Amit has navigated various UX and Design disciplines throughout his professional journey, encompassing both consulting and in-house positions. His core strengths lie in advocating for the pivotal role of user research and insight-driven approaches within product development, ultimately aiming to deliver a world-class product experience that consistently exceeds user expectations.
Past Talks
14 May 2025
How do we ensure that UX research truly drives decision-making and delights customers? Join Amit and Marina for an eye-opening exploration of our journey to creating a unified, impactful measurement framework that transformed our entire organization.
- How to create a measurement culture that prioritizes customer impact and product quality in every launch
- Building and applying an Experience Scorecard to assess and improve product usefulness, satisfaction, and overall performance across stages, from concept to live release
- Setting clear launch criteria with a "passing score" to ensure readiness and alignment with customer expectations
- How to integrate measurement into OKRs, allowing product, design, and research teams to track progress and continuously enhance user experience
- Empowering teams through enablement and education, so they can use measurement tools to make data-informed decisions that drive product success
