Aliki holds the role of Interaction Design Lead in the Milan Experience Design Centre at Haier Europe. In this position, she leads a team that studies key user insights to inform product direction and oversees the design of meaningful, intuitive interactions to cater to Haier’s Multi-Brand strategy, with the aim of creating cohesive experiences that resonate with customers across different markets and cultures. Her focus is to create value in Haier’s business by delivering delightful, user-centric experiences for its diverse global customer base. Throughout her career, she has held a variety of leadership roles, including lead product designer, visual designer, freelance art director, and co-founder of a design studio.
She was born in Athens, Greece, and her passion for design and multicultural exploration have taken her to London and Milan. The latter has been her home for the past 18 years.
Upcoming Talks
20 May 2025
This session explores the adaptation of the RenDanHeYi model to enhance agile methodologies within European product teams at Haier. This session will delve into the structured transformation of this unique organisational philosophy, originally developed in China, and its application in the fast-paced European market, with a focus on the home appliance sector.
Aliki will provide an in-depth analysis of the practical steps taken to integrate the RenDanHeYi model with modern team frameworks and the building out of the Milan Design Centre to foster innovation and collaboration. They will discuss the specific tools and processes implemented to streamline product development and improve outcomes, highlighting the cultural adjustments needed to align with European team dynamics and market expectations.
Key Learnings:
Customisation of the RenDanHeYi Model: Understand how Haier has tailored this traditional Chinese organizational model to fit the needs of diverse and dynamic European teams
Organizational Transformation: Learn about the frameworks and methods adopted (and those not adopted) by Haier to drive transformation at scale and achieve superior product outcomes
Case Study - Milan Design Centre: Gain insights into the specific changes made in the design centre's structure and operations, and the measurable improvements in team performance and product innovations.
Applying Lessons to Your Teams: Federico will share actionable strategies and tools that participants can adapt to enhance their own organisational frameworks and team structures.