The Risk of Moving Fast in the Wrong Direction

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The Risk of Moving Fast in the Wrong Direction

AI in Practice
UXDX USA 2026

AI increases speed. Boards love speed. Investors love speed. But speed without validation creates expensive mistakes at scale.
AI has collapsed the time between idea and execution. Teams can generate concepts, prototypes, and even fully functional experiences in days. But acceleration increases risk. Assumptions scale faster. Confident decisions are made on thinner evidence.
In an AI-driven product environment, the real risk is not moving too slowly. It is moving quickly in the wrong direction.
How do leaders ensure customer truth keeps pace with technical velocity?
How do you prevent beautifully executed irrelevance?
What does rigorous discovery look like when iteration cycles shrink dramatically?
This session explores how leading product organizations balance acceleration with evidence to protect long-term advantage.
This speaks directly to business risk and capital allocation. Very executive.

Christina Goldschmidt

Christina Goldschmidt, VP, Product Design,Warner Music Group

Cristina Fuser

Cristina Fuser, VP of Product,Buzzfeed

Jess  Greco

Jess Greco, Vice President Product Management, Agent Suite,Mastercard