From lip-service AI to Architecting AI-empowered Experiences: A Customer-Centric UX Framework

In an era where A.I threatens job security, Muriel Naim reveals how UX professionals can stay ahead of the curve with a framework for AI-driven UX architecture. Learn meaningful, user-focused AI experiences that go beyond simple implementation. Murial will talk through the framework for AI-driven UX architecture that will make your skills indispensable. This talk bridges the communication gap between designers, engineers, and product managers, demonstrating how to articulate the value of design-centric solutions that truly enhance the customer experience and drive product success.