Zeplin

Who has 6,500 employees, 1,200+ customers globally, and made over $2 billion in revenue last year? It’s Veeva Systems Inc — a leading cloud-computing (SaaS) company based in California. Veeva focuses on pharmaceutical and life sciences industry applications, and 47 out of the top 50 pharmaceutical companies — including common household names like Pfizer and Bayer — use Veeva in everyday operations. Veeva is considered a Public Benefit Corporation (PBC) and was the first ever public company to convert to one.

A user flow is a series of potential steps and paths a user might take as they interact with a product. A user flow diagram is a visual representation of all of these potential user paths, starting with a single entry point and spreading out into multiple branches that represent different user actions and decisions. User flows are designed to depict the full range of experiences a user might have within a product — the good, the bad, and the ugly.

DesignsOps, or design operations, is all about amplifying design's value and impact in your organization. It involves creating efficient design workflows and a healthy design culture that empowers designers to stay focused on their craft — while also making sure they can keep up with demands from across the organization for design quality and efficiency.

Design tokens are super helpful for product teams and really the only teams that don’t have any use for them are designers and developers who: build perfectly the first time, every time build for one platform only enjoy difficult and repetitive work For everyone else, let’s talk about what design tokens are, with a focus on how developers can get the most out of them.