Key Lime Interactive

All user experience methodologies fall on a scale from Qualitative to Quantitative. It’s important to understand the difference between the types of data, and to know when which type of method is appropriate. What you'll learn inside the white paper: What is qualitative research and its strengths and weaknesses What is quantitative research and its strengths and weaknesses

Is your digital user experience bringing in new clients, or is it driving people away? Are you keeping up with current user experience trends for financial brands? For many banks, the answer is, “No.” In an overwhelming number of cases, banks are falling short of basic usability, which can cut into their successes. Banks and financial institutions are making the leap into digitization faster than ever, but that doesn’t necessarily mean it’s working.

Conventional user experience research testing techniques typically take weeks to complete. In standard practices, generative research methods can take 4–6 weeks, evaluative research methods (usability testing) can take 2–6 weeks, and surveys can take 1–2 weeks. Not to mention, recruitment alone can take 1–2 weeks....

As UX practitioners, we strive to understand and empathize with our users’ existing situations through their needs, pain points, motivations, and goals in order to design what we hope will be their preferred situations via improved user experiences. While we can’t predict this preferred future yet, it is possible for designers and researchers to get closer to glimpsing it than ever before

Find out how effective your journey map captures the various stages of interactions and experiences with your brand from a customer’s perspective What you'll learn inside the white paper: Elements for an actionable customer journey map How to measure effectiveness with The Journey Mapping Workshop Score Card