Framework for Balancing Short-Term Wins with Long-Term Product Goals

Join Michelle Parsons as she explores the art of constructing a balanced product portfolio that delivers immediate value while also validating long-term innovations. This talk will cover methods for integrating research and A/B testing into product development cycles, ensuring that teams can effectively ship features without compromising on quality or strategic impact. Participants will walk away with practical insights on how to manage risk and prioritize features in a dynamic market.
Key Learnings:

• Techniques for balancing short-term wins with long-term product goals.
• Approaches to integrate research and testing in product development.
• Frameworks for managing risk and prioritizing features effectively.