A Business-Centric Approach to Design System Strategy

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Talk

A Business-Centric Approach to Design System Strategy

16 May, 11:10 am - 11:45 am (America/New_York) - Main Stage

16 May, 15:10 - 15:45 (UTC)

Continuous Delivery
UXDX USA 2024

The scope of a design system extends beyond typical project boundaries, often posing challenges in determining strategic focal points. Explore how T. Rowe Price's design system organization rapidly evolved into three teams within three years, driven by a business-centric mindset. Alex outlines the essential business functions related to managing a design system that go beyond design and technology, including marketing, sales, customer service, finance, mergers and acquisitions, and more. By strategically applying pressure to each of these areas in response to the dynamic business environment, they have not only increased the adoption of their design system but have also established it as a crucial element in the firm’s overall strategy. Whether operating within a small business or a large enterprise, gain valuable insights to fortify your design system with the necessary business functions it needs to thrive.

Alex Wilson

Alex Wilson, VP, Senior Design System Engineering Manager,T. Rowe Price