You've Launched Your MVP - What Now?

Knowledge / Inspiration

You've Launched Your MVP - What Now?

Launch
UXDX Community Africa 2022
Slides

From challenging your assumptions, understanding your users and how to course correct when things don't go to plan - a product launch is often just the start!

In this session, Majemu will talk through the journey of the Chaka team as they launch the beta of their newest product. Based on the product launch framework the team adopted during this launch and Majemu will touch on:

  • The pro's and cons of using a framework;
  • How it helped determine their product market fit;
  • How the framework ensured collaboration between different teams; and
  • Any additional improvements to the process for future launches