UX Maturity: Research and Analytics to drive an impact

As the largest marketplace in the region, Allegro is one of Poland's most distinguishable brands. With millions of users, how did Allegro establish a strong foothold in the region against the maraketplace giants?
In this session, learn how Alina and her team use data and analytics to create a UX strategy that allows their business to scale and grow in such a competitive market. She will touch on:

• How a localised approach to UX has created loyal users
• How to embed UX in your product development
• How to take change as an opportunity for improvements for the team