UX Maturity: Research and Analytics to drive an impact

Knowledge / Inspiration

UX Maturity: Research and Analytics to drive an impact

Continuous Discovery
UXDX Community Europe East 2021
Slides

As the largest marketplace in the region, Allegro is one of Poland's most distinguishable brands. With millions of users, how did Allegro establish a strong foothold in the region against the maraketplace giants?
In this session, learn how Alina and her team use data and analytics to create a UX strategy that allows their business to scale and grow in such a competitive market. She will touch on:

  • How a localised approach to UX has created loyal users
  • How to embed UX in your product development
  • How to take change as an opportunity for improvements for the team