UI is the New Branding

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Knowledge / Inspiration

UI is the New Branding

17:00 - 17:30 (UTC) - Main Stage

Continuous Design
UXDX Community EMEA Online Series 2023

People have spent almost a year online. Now more than ever, as we experience brands online rather than offline, branding is becoming more and more essential in user interface and increasing brand awareness.

Moreover, creative agencies have to be able to create brands that are consistent throughout all their assets, exploring how innovation and technology can be used to help brands become more responsive to customer needs and changing business requirements.

This involves the adoption of digital, social, mobile, and emerging technologies.

What sets great design agencies apart is the ability to make a story out of everything.
Failing to do so will reveal its weaknesses later on when taken to web design and
slapped on to the interfaces with no connection between the brand story and its digital existence.

So, as you can see, it is a challenge to find the right balance all under the same roof.
As a hybrid agency, we understand the importance of delivering ample solutions to our clients, whether in advertising, design, content, digital, animation, technology, or growth.
Our hybrid model allows us to act as brand guardians and play the roles of creatives and production teams at once. The end result is a cohesive and holistic brand experience from

A to Z, and this is what we will proudly show in our presentation.