The Role of Engineering in Customer Centric Product Teams

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Forum

The Role of Engineering in Customer Centric Product Teams

11 Oct, 2:30 pm - 3:10 pm (Europe/Dublin) - Discovery Stage

11 Oct, 13:30 - 14:10 (UTC)

Continuous Delivery
UXDX EMEA 2024

While product owners and user experience designers are usually knee-deep in solving customer-centric problems, the engineering teams that are tasked with building the solutions are too often getting second-hand information with a lifeless set of requirements. Most engineers are highly customer-focused. They are constantly trying to get into the heads of the end-users to design effective solutions. This Forum discusses how engineers can get a better understanding of the customer’s needs, and how to be better equipped to fully understand the problem they are solving.