The Role and Responsibility of Prototyping in Product Development

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The Role and Responsibility of Prototyping in Product Development

09 Oct, 11:20 am - 11:55 am (Europe/Dublin) - Discovery Stage

09 Oct, 10:20 - 10:55 (UTC)

Product Direction
UXDX EMEA 2024

What's the role of prototyping in your product development lifecycle? Do you use it in your discovery work or do you think prototypes are just designers' responsibility?
Great product teams, marketers, tech writers or engineers should leverage prototypes or wireframes. This can help align with stakeholders, test assumptions, and decrease the risk, time and resources dedicated to engineering, product or design work based on inaccurate or untested assumptions.
If you want to understand and harness the power of prototyping and experiments in your product development, discovery and reduce risk, time and resources while creating products, join us for this engaging forum!

Alex Radu

Alex Radu, VP Product and Marketing Manager,JPMorgan Chase