The PM Role: From Theory to Practice

Optimal

We're on a mission to democratize best practice research, enabling organizations of all sizes to create a culture of data-driven decision making. With Optimal, you're not just getting a UXR and insights platform - you're gaining a partner in your journey to UXR excellence. Join the ranks of world-leading organizations using Optimal to deliver digital experiences that truly make a difference. Experience the power of professional-grade UX research tools, backed by decades of expertise and continuous innovation.We're on a mission to democratize best practice research, enabling organizations of all sizes to create a culture of data-driven decision making. With Optimal, you're not just getting a UXR and insights platform - you're gaining a partner in your journey to UXR excellence. Join the ranks of world-leading organizations using Optimal to deliver digital experiences that truly make a difference. Experience the power of professional-grade UX research tools, backed by decades of expertise and continuous innovation.

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Marvin

Marvin is a UX research repository & qualitative data analysis platform designed to help you centralize all customer knowledge & design user-centric products. Powered by advanced AI, we automate the tedious parts of research so you’re free to organize, analyze, uncover and share rich user insights. Marvin connects every single person in an organization with customer feedback. Everyone — whether they’re a researcher or not — can now make strong, user-centric decisions that help the bottom line. Visit heyMarvin.com to book a custom demo and see the product our customers are calling “super-impressive — a HUGE shift in the UX research field.

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Maze

Maze is the user research platform that makes products work for people. Maze empowers any company to build the right products faster by making user insights available at the speed of product development. Built for ease of use, Maze allows designers, product managers, and researchers to collect and share user insights when needed most, putting them at the center of every decision.

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Great Question

Great Question is the all-in-one UX research platform trusted by customer-centric teams at Figma, Gusto, and Brex. Recruit participants and run your favorite methods — from user interviews and focus groups to surveys and prototype tests. Then analyze and store all of your research data — from recordings and transcripts to highlights, reels, and insight reports — in one enterprise-grade repository.

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HTEC

[HTEC Group Inc.](https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fhtec.com%2F&esheet=54167520&newsitemid=20241216759557&lan=en-US&anchor=HTEC+Group+Inc.&index=5&md5=45b1a644b1cf179933f89bb52dbd55b6) is a global product development and digital engineering company powering the technological evolution of the world’s most impactful organizations — from disruptive startups to the Fortune 500. HTEC combines premium engineering expertise with remarkable creativity, enabling its customers to innovate, design, and develop disruptive technologies and new digital products and platforms across different industries.

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Airtable

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. We believe in the transformative power of equipping anyone to build the software applications they wish existed – regardless of their technical skill. That’s why more than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable for collaborative work management and citizen development to transform how work gets done. The result? Faster innovation, happier customers, enterprise governance, and a modern work experience for teams and departments.

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Askable

Run 10x more research without adjusting your caffeine intake. Equip yourself with the best participants, on-demand researchers and the ultimate research platform. Then blow everyone else's mind 🤯.

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