The Good, the Bad and the Ugly of Continuous Discovery

Continuous Discovery sounds so good - learning more about your customers and their needs every day? That’s the UX researcher’s dream.
And like most dreams - not easy to execute.
Prepare to hear about the pitfalls waiting for the insights-seekers on the road to state-of-the-art continuous discovery. And why (even though there will be a lot of pitfalls) it is still the road worth taking.