Nadine Piecha TENT

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Nadine Piecha TENT

10 Oct, 2:30 pm - 3:05 pm (Europe/Dublin) - Vision Stage

10 Oct, 13:30 - 14:05 (UTC)

Product Direction

In this talk you'll get a glimpse of the digital transformation journey Electrolux Group have embarked on. Discover the triumphs, setbacks and key milestones they have experienced along the way and learn about:

  • Working systematically: Explore the strategies employed to build mobile apps for multiple brands quickly, consistently and at scale, without fragmenting the user experience.
  • Building a dream team: Learn how Alexis structured a multi-disciplinary team of digital product designers, UX researchers and UX writers.
  • Transformational impact: Understand the effects of scaling up the company's digital transformation journey on design processes and practices in a hardware manufacturing environment.
  • Unlock the secrets to building a thriving digital products department, and transform your own company's traditional practices into digital innovation
Nadine Piecha

Nadine Piecha, Lead UX Researcher,FREENOW