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Knowledge / Inspiration

Why User Centered Design Doesn't Work (Anymore)

Product Vision
UXDX Europe 2019

I am very aware that going against years of indoctrination on UCD is controversial, but hear me out.
The world is going through a paradigm change. During decades as product designers all we were told to care about was to fulfil users needs and cater for their individualism. But that practice has created a few unexpected outcomes that go beyond the product itself.
What about if by solving a User Centred issue we created a huge systematic, environmental or socioeconomic problem?
What can we do to design better products that are more harmonious to the planet and it habitants?


Yolanda Martin,  Head of Platform Design,Farfetch

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