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Knowledge / Inspiration

Checkout Overhaul at Paidy

Architect & Build
UXDX APAC 2021
Slides

For most Fintech products, the checkout experience is the most crucial and income-generating part of their product. In this talk, Linmic will talk through his journey about how he initiated a full front-end overhaul of the checkout product at Paidy. He will deep dive into the following topics:

  • Any issues he encountered
  • The steps he took to ensure Buy-In from senior staff
  • The positive changes that resulted in this overhaul (including metrics!)
  • Future plans for improvement

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Linmic Lin,  Head of Front-end & Mobile Engineering, Paidy

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