Don't have a ticket for UXDX USA yet?

Already have a ticket? Sign in here

Knowledge / Inspiration

Continuous Research

04:00 PM - 04:25 PM (UTC)

Continuous Research
UXDX Community Dublin 2021

The biggest waste in product development is building the wrong thing. Customer needs are shifting rapidly so you can't rely on a single up-front analysis phase. The Research stream goes into the tools, techniques and psychology required to deliver continuous research. But research is only valuable when it is used. The Research stream also covers the communication approaches that ensure the team understand, and can solve for, the underlying customer needs.