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Knowledge / Inspiration

Is Product Personalisation An Illusion?

Continuous Design
UXDX EMEA 2021
Slides

Personalisation is a fundamental tool to providing the optimal customer experience, generating more sales, and increasing customer retention. We all heard about the value of personalisation before, yet how many of us are actually doing it optimally and really serving the customer needs?
Nadia will talk about Moonpig’s approach to making user experience personal and will share the challenges that came across Moonpig’s way.