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Basics of JTBD Interviewing

Continuous Research
UXDX Europe 2020

Building on over 25 years of research and practice by The Re-Wired Group and Bob Moesta, creator of over 3500 successful innovations, join us to learn the basics of understanding your customers through JTBD interviewing. The session will include an introduction to JTBD frameworks, a live interview with a session participant, and a guided debrief.


Bob Moesta,  Founder,Rewired Inc

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