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Knowledge / Inspiration

Harnessing The Power of Design in an Enterprise

Enabling the Team

Successful cross-functional team requires all team members to have equal voices, responsibilities and stake in the the of the product, including product, engineering and design individuals.
In this talk by Preethi will discuss how by changing the mindset of designers to step-up, have interest in the business decisions and deploying their design skills outside the world of design can creates a stronger and customer centered products.
She will touch on:

  • How to encourage T-shaped designers in product teams
  • Using design thinking in business and product objectives creates better products
  • Having a truly cross functional teams allows for more efficient teams


Preethi Mariappan,  VP, Design & Architecture, Visa

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