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Knowledge / Inspiration

Outcome Driven Ideation

Ideate, Validate and Design
UXDX Community France 2020

Motivating the team to ideate and get results that delivers innovative, measurable results for the business and customer can be difficult to achieve.
Eric Greene discusses design life in the aviation industry and how they work on converting data insights into outcome focused opportunities. He will talk through his experiences of:

  • How to convert data insights into outcome focused opportunity statements, and
  • How to inspire to get results


Eric Greene,  Mobile Design Manager,HubSpot

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