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Knowledge / Inspiration

How BMW Motorrad Integrates Fans into their Digital Product Development

Continuous Research
UXDX Europe 2020

Connected cars, autonomous driving, self-driving, and connected ride – to name just a few – are disruptive challenges that the automotive industry is facing nowadays. In this environment, a lot of new challenges are to be met by product owners, managers, UX designers, development units, and other people involved in the development of apps, Internet of Things devices, as well as physical products.
This presentation will help you understand how you can take advantage of the power of crowd testing to ensure higher quality releases while reducing your release times.

Jann Kirchhoff, Product Success Manager of ConnectedRide Apps & Digital ServicesBMW Group
Jan Bode, International Community & Crowd ManagerTestbirds

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