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Knowledge / Inspiration

Continuous Research: The Qualitative Approach Of Preply

Continuous Research
UXDX Community Eastern Europe 2020

Research is important but the user needs evolved and change over time. How do you ensure constant learning and understanding your users needs? In this talk, Kate will describe user research methods used within Preply. She will not only establish the importance of these research methods but also the importance of validating and using the results of these methods. She shows us the importance of sharing the results with the team and getting them engaged to ensure a better understanding of their users.

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Kate Martynova, Head of Customer InsightsPreply

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