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Knowledge / Inspiration

Product Vision

04:00 PM - 04:25 PM (UTC)

Product Vision
UXDX Community UK 2021

Every product must solve a customer need in a way that is profitable for the company. Too often companies lose the initial focus on the customer and focus purely on the business needs. It may work in the short term but it leaves the company exposed to competitors and disruption. The Customer Centricity stream focuses on the product management approaches to creating winning product strategies that connect the dots between customer needs and business outcomes.

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