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Knowledge / Inspiration

Five Ps: Lead Teams & Land Products

Enabling the Team
UXDX Europe 2018

Designing, developing, and delivering products that provide user and business value is hard; doing it at scale is even harder. Five Ps refers to Principles, People, Priorities, Process, and Product, a framework that enables you to lead teams and land successful products. Paolo currently leads the UX teams for YouTube's Video Ads business and was previously at companies like Netflix, Mercedes-Benz, and Microsoft Xbox. Hear how this framework enabled product innovation at some of the world's most respected brands. 

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Paolo Malabuyo, Director of UXGoogle

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