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Knowledge / Inspiration

Aligning Business And Customer Outcomes

Product Vision
UXDX Europe 2019

Successful products deliver on both the customer and the business needs, but aligning the two can be challenging. Maintaining alignment while the team deals with the complexities of implementation even more so.

How can teams map their activities back to the business and customer KPIs?

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Sébastien Fabre,  Head of UX, Mobile & Portals,LEGO Group

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