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Knowledge / Inspiration

My UX “Saga”: Teaching Teams That Make Games A New Way To Play

Enabling the Team
UXDX Community Spain 2020

Nowadays, it seems like everyone says they "put their users first" and “user experience is everyone’s job” but, like “I should go to the gym”, there’s a chasm between intention and action. To create lasting change, you need to change a team’s behavior and reboot their mindset. The good news is that designing a new way of working is a lot like designing a product: just swap out the end user and swap in the team member.
I've spent the last 5 years leading a "player-centered" revolution at King, a business that, despite great success, must continue to evolve to survive. In this talk, I’ll give practical examples of how I’ve used my UX and Product toolbox with internal “users” to motivate them to design, test and work as cross-functional teams united by player-centric goals. It hasn't always been pretty, but the ups and downs have given me a playbook, and a few “cheat codes” ;), that will help you drive change in your teams.

Chris Grant, Global UX DirectorKing

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