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Knowledge / Inspiration

Q&A on Discovery

Enabling the Team
UXDX Europe 2020

Lots of companies are implementing discovery but not all approaches are equal. In this Q&A Marty Cagan will be sharing his thoughts on Discovery:

  • Who is involved?
  • What is the goal
  • When do you have enough insights?
  • Rigid process versus judgement
  • What are the bad practices that teams need to watch out for?


Marty Cagan,  Founder,SVPG

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