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Knowledge / Inspiration

A Formula For An Experiment Driven Culture

Ideate, Validate and Design
UXDX Community Amsterdam 2019

With a great passion for human behavior and research, Ruben works on conversion optimisation and usability every single day. In this talk Ruben de Boer, Head of CRO & UX at Sanoma looks at the formula for conversion optimisation and usability at Sanoma.

Ruben de Boer, Head of CRO & UXSanoma

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