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Knowledge / Inspiration

Creating A CX Culture Through Design Sprints

09:00 AM - 09:30 AM (UTC)

Ideate, Validate and Design
UXDX APAC 2021

Culture, often times is the first step in allowing any organisational change within a business. When Jasper Wu, joined U-Next this was his daunting task; to expand the design culture to include the users experience, journey and translating the insights from the research team. And to create interest within the business, his first step was to involve everyone (even management) in a design sprint.
In this talk, Jasper will talk through how he established his first design sprints in U-Next and how it has created a better understanding of their users, better overall team involvement and became a great tool to break the internal structural hierarchy.
He will explain:

  • How he started his design sprints? Who is involved?
  • What has worked and what hasn't?
  • How they adapted to remote design sprints?
  • Any future plans for improvement

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Jasper Wu, Chief Experience OfficerU-Next

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