How To Successfully Integrate Continuous Research Into Your Organisation by Maria Rosala, User Experience Specialist, Nielsen Norman Group | UXDX Europe

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How To Successfully Integrate Continuous Research Into Your Organisation

Continuous Research

UXDX Europe 2020

While up-front research is needed to understand customer needs and set an initial product direction, continuous research is needed to ensure that you are meeting those needs and to protect your product against market and customer pattern shifts. But how do you build continuous research into your delivery processes? This workshop will cover:

What continuous research looks like during product development
The benefits of continuous research
How to convince others and get buy-in for continuous research
Creating an effective continuous research approach
Best practices for regular research

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Nielsen Norman Group

Nielsen Norman Group is a leading UX research and consulting firm. Founded in 1998 by Jakob Nielsen (inventor of discount usability testing and the 10 usability heuristics) and Don Norman (author of _The Design of Everyday Things_ and coiner of the term 'user experience'), NN/g's mission is to improve the everyday experience of using technology and provide organizations worldwide with tangible, reliable advice in user experience. Since 1998, NN/g researchers have studied thousands of interfaces and have unearthed and published groundbreaking insights about how people use digital products. They provide consultancy services for hundreds of companies spanning virtually every sector. Since 2002, hundreds of thousands of UX practitioners from all over the world have been trained by NN/g as part of the UX certification program and through NN/g's UX Conference.