How To Successfully Integrate Continuous Research Into Your Organisation

While up-front research is needed to understand customer needs and set an initial product direction, continuous research is needed to ensure that you are meeting those needs and to protect your product against market and customer pattern shifts. But how do you build continuous research into your delivery processes? This workshop will cover:

• What continuous research looks like during product development
• The benefits of continuous research
• How to convince others and get buy-in for continuous research
• Creating an effective continuous research approach
• Best practices for regular research

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