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Creating Journey Maps For A 200 Year Old Bank
Going into a large and historical financial institution, Anthea has had many learnings about the strength and intertwining relationship of research and design when it comes to product development. She has recognised that by using the insights from research teams, designers can gain better understanding of the problems they are looking to solve and work towards helping people in moments that matter.
In this talk, Anthea will share her journey of how she has interpreted the insights from their customers, how it has affected the way she approaches design and overall how it has improved designs for products she has been involved with.