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Knowledge / Inspiration

Continuous Research: The Qualitative Approach Of Preply

Continuous Research
UXDX Europe 2020
Slides

Up-front research is important but the user needs evolve and change over time. In this talk, Kate will describe the continuous user research methods used within Preply and how they take action based on the results of the research.

  • How do you ensure constant learning and understanding your users needs
  • How to validate your results
  • How to get full team buy in and increase customer understanding

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Kate Martynova,  Head of Customer Insights,Preply

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