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Knowledge / Inspiration

Go Mobile And Prepare To Change Everything

Ideate, Validate and Design
UXDX Community Helsinki 2020

How can a seemingly isolated UX decision lead into changing nearly everything in the way a company develops its products?
Suunto is a global sports wearables brand that has been praised for its robust, beautifully designed watches and instruments since 1936. The R&D operational focus was always on running effective projects with a clear start and end. However, everything changed with the sudden realization that the users behaved very differently than was anticipated: they went mobile. Through developing a new native app, the company ended up touching almost all areas of operations and learned a lot.
Here’s the story.

Antti Kujala, Director, UX & DesignAmer Sports

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