Designing, Implementing, And Analysing Product Experiments

People say that it's difficult to come up with ideas worth testing, that implementing a randomised controlled experiment is complicated, and that you need maths skills to analyse the results. These are dirty filthy lies.

In this talk, I'll give you the knowledge and tools required to quickly experiment, allowing you to build a demonstrably more useful product. I'll talk about how we do quick-iteration product experimentation in HubSpot, and help you understand how you can do the same at your organisation, no matter the size.

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